Why Coco Custo?


Your health and the health of your family is paramount. Our Natural Laundry Detergent is formulated with ingredients that have no sulphates, parabens, petrochemicals, carcinogens, dioxins, or hormone altering chemicals. Safe for those with sensitive skin, our products are hypoallergenic. We constantly strive to be 100% non-toxic and totally safe. A formula developed within the strictest of international standards.


We know you love your clothes, and our products leave them leaving clean and soft. With a high solubility formula, you won’t find any white residue after the wash, nor do we add blue dyes, that will turn your whites grey. Plus our two scents leave your laundry smelling amazing. Best of all, it won’t cost you more than a regular detergent since you don’t have to use as much.


The planet is our home, and 70% of it is covered in water. It’s our duty to make sure that our actions don’t harm the world we live in. So, our products are non-toxic to aquatic life, non-bio accumulative, and 100% biodegradable. Our cardboard packaging is completely recyclable. That means we leave no trace. And obviously, but we’re totally vegan and would never test on animals.





I’ve been using the Unscented from the time Coco Custo launched and not only does it clean and remove stains well, I don’t have the allergic reactions anymore that I did with other detergents. The fact that I can use an eco-friendly detergent that is also perfect for my super sensitive skin makes me a very happy person. I would HIGHLY recommend and endorse it. Thank you so much Coco Custo.

Radhika Dhawan

Great detergent! Lasts much much longer than expected (especially when compared to it’s more commercial counterparts). The plastic free packaging, eco-friendliness of the ingredients and it’s lovely, subtle fragrance make this a definite purchase in my books! All set to buy my refill pack soon. I hope you are too 😉

Nayantara Kamath

I absolutely love and recommend Coco Custo’s laundry detergent. It’s so satisfying knowing my laundry practices are safe and not harming anyone especially marine life. The bonus is that my clothes also smell great now! Amazing packaging too- everything’s been thought about plus refills are available so you don’t accumulate unnecessary packaging at home.

Esha Shah

Co-Founder - Bud and Bloom Kids

IT DOES AN AMAZING JOB AT REMOVING STAINS. when I made the purchase I honestly didn’t expect it to be so good at removing stains because I considered natural cleansers as very mild. This detergent has done as amazing job in just one dip and rub of finger the stain absolutely disappears.

Mrudula Joshi

Zero Waste Advocate

I used Coco Custo for my one year old's laundry and I don't think I'm going back to any other detergent. Apart from being environmentally friendly, it's super soft on the skin and has a heavenly smell. Totally recommend it not just for the children's laundry but the whole family.

Lajja Sanghavi Shah

Counselling Psychologist

Kudos to Coco Custo... Care, Comfort & Cleanliness

Shaheen Daruwalla


For a long time, I had been looking for a good natural, eco-friendly alternative for my Laundry. One that did not feel like it was mixed at home. Not only did Coco Custo clean my laundry really well, it also did not leave my clothes with an overwhelming smell of soap. The cherry on top is that it is a very reasonably priced product for the premium quality that it offers.

Niraali Parekh

Founder & Creative Director - DesignAren