Since the Coco Custo fragrances are very mild, I've ordered all 3 scents and I can't differentiate between them. So plus point if someone is looking for fragrance-free detergent, personally I don't miss the commercial fragrance. No complains about the detergent itself so far. Clothes feel and smell very clean. I like that there is an option to order refill packs directly as every household already has a mountain of plastic containers that they can reuse. Plus point - Love that it can safely drain into the ground and the gardens, so plants and terra-detritus ecosystem can thrive as well. Its not too costly, for an eco-friendly brand. If you contact Shaan, she patiently explains the science behind why Coco Custo works, so 10/10 for customer service too.